SISTEM TATANIAGA CABAI MERAH KERITING DI KECAMATAN BANYUASIN III KABUPATEN BANYUASIN

The aims are Knowing the marketing channel of curly red chili, function carried out by chili trading institution, Calculating trade system costs, margins, farmer's share and in institutions involved activities, efficiency system, research was Seterio Village, Banyuasin III District, Regency. method used is a survey for farmers (chili traders). data were analyzed using formula profits, share, institutional efficiency. results showed: consists 4 channels, namely: I = Farmers-collectors at village level-collectors sub-district level-wholesalers- retailers-consumers, II=farmers-collectors retailers- consumers, level-retailers-consumers,and IV farmers-collectors level-retailers-consumers. functions are: a) Exchange function: Buying selling (performed throughout institution), b) Physical transportation all except wholesalers), c) Facility Standardization grading traders collectors, wholesalers retailers), risk assurance, financing market information institutions). Chile margin value, Rp. 3.350/kg, II= 4,200/kg, 4.197/kg Rp.3.350/kg.Farmer's value in: 78.83%, II 79.66%, 79.52% 83.29%. All trades on various channels efficient, most efficient IV..